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Welcome to Red Bank RiverCenter. We work to make Red Bank the people’s choice to live, work, play, dine and shop. To accomplish this, we promote local merchants, recruit new businesses, stage vibrant downtown events, and beautify our streetscapes.

We are a 501(c)(3) non-profit formed in 1991 to manage Red Bank’s Special Improvement District. The district was formed that same year by new legislation enacted by the NJ State Legislature to help New Jersey’s many historic downtowns to survive in the face of competition from rapidly expanding shopping malls, big-box discounters, and economic recession. Since that time, we have transformed Red Bank from a town dubbed “Dead Bank” in the press to one they now call a “cool little town”--an arts, dining, and shopping destination for tens of thousands of people each year.

Our versatile staff and strategic programs are funded by a special assessment paid by owners of commercial property inside the SID and by funds that we raise through special events, donations and grants. Under the direction and oversight of the downtown stakeholders that fund us, we maintain a thriving downtown hub that serves Red Bank's residents and attracts visitors from across the state and beyond. Many of our events are so successful that we are able to make generous donations to charitable organizations that serve Red Bank’s most vulnerable including the Parker Health Clinic, Lunch Break, Red Bank Fire Department, Red Bank Public Library, Monmouth Day Care Center, Riverview Medical Center, and many more.

Check out the Red Bank Visitor's Center website


RiverCenter Staff

James Scavone
Executive Director

Jim Scavone is a versatile executive leader with over 25 years’ experience in non-profit management handling operations, change management, fiscal management, human resources, event and promotion planning, strategic planning, program direction, and staff and volunteer management. Jim joined the RiverCenter team in 2011 as Director of Operations and was promoted to Executive Director in 2013. During that time he has improved relations with and between members of Red Bank’s business community. An inveterate problem solver, Jim has found unique ways to attract new consumers to Red Bank’s retail center by integrating the arts into the daily life of the community. He works closely with local business experts to reduce impediments to new business recruitment. This includes working with local experts to improve the process for opening new businesses in town. Finally, he has worked hard to reduce administrative costs at RiverCenter so that more resources can be spent on business recruitment and programs that promote Red Bank and its businesses. A resident of Red Bank for more than ten years, when Jim is not in his office or on the streets of the RiverCenter district, he can be heard singing in the Red Bank based Monmouth Civic Chorus or playing the organ at St. John’s Church in Little Silver.

Amanda Lynn
Program Manager

Red Bank native and RBR graduate, Amanda Lynn joined the RiverCenter team in 2012 to strengthen its many public programs and events. Prior to that, Amanda had worked with RiverCenter as a production manager for Red Hot Publishing. Her more than 20 years experience in media relations, print production, and graphic design as well as real estate and restaurant service, coupled with her ability to keep three, four, or more balls in the air at one time and a passion for all things Red Bank, has been a winning recipe for the RiverCenter. When she came on board, the Red Bank Wedding Walk was a successful event. Now it is an international award-winning event. Amanda keeps her fingers on the pulse of Red Bank’s business and art scene--she knows the people and works hard to run promotions and special events that truly support their business. When she’s not planning or running events for Red Bank, she's planning and running events for worthy causes as a volunteer in her home town of Fair Haven or saving their lives as an EMT with the Fair Haven First Aid Squad.

Eileen Kennedy
Operations Manager

Eileen Kennedy has more than 25 years’ experience in marketing, communications, and general business management of non-profit and for-profit organizations. She joined the RiverCenter staff in January 2014 as operations manager. In this part-time role, she handles daily financial operations and reporting, service contracts, and grant writing for the RiverCenter office. She also handles special projects requiring research, writing, and presentation skills. Since coming on board she has reorganized the manual and electronic filing systems, done the research needed to launch a new mural program in Red Bank, and works with the Executive Director on improving processes, procedures, and compliance. Her role is to make things run smoothly behind the scenes so the other staff can focus on the work of keeping Red Bank the vital downtown it has become. When not working at RiverCenter, Eileen can be found making and teaching art in her Middletown studio.


Board of Trustees

Red Bank River Center is governed by a board of trustees who oversee our small but versatile staff. The board of trustees comprises business and property owners in the self-improvement district, members from other Red Bank community partners, and a few Red Bank residents appointed by the mayor.


*Ned Gaunt Chairman; Principal, Kaplan, Gaunt, & DeSantis
*Tom Fishkin Vice-Chairman, Owner Readie’s Fine Foods
*Mary DeMont Acting Secretary, Owner Barbizon of Red Bank
*Robin Fitzmaurice Treasurer, Vice President, Two River Community Bank


*Valerie Aufiero Owner, Front Street Trattoria
Kevin Barry V.P. Operations, JP Barry Hospitality
Scott Broschart Resident representative
Tom Capello Owner, Gaetano’s
Melanie Coleman Owner, Pure Barre Red Bank
Carl DeAngelis Esq.
Mary Eileen Fouratt Executive Director, Monmouth County Arts Council
Sue Greco Finance & Commercial Property Manager, Metrovation
Brian Hanlon Resident representative
*Jay Herman Principal, Downtown Investorsfloor, LLC
Robert Hesslein Interior designer; resident
*Edward J. McKenna Esq., McKenna, Dupont, Higgins & Stone
Kelli O'Brien Riverview Medical Center
Art Murphy Mayor's Designee
Danny Murphy Owner, Danny's Steakhouse & Sushi
*Ingeborg Perndorfer Owner, The Language School
*Steve Raciti Principal, Stephen Raciti, Architect
Lynda Rose Executive Director, Eastern Monmouth Area Chamber of Commerce
*Vance Valente Owner, Quicksilver Handcrafted Jewelry
Michael Whelan Borough Council Liaison
Dorothy Whitehouse Realtor, Sourlis International
*Leo Zeik Owner, Leonardo Jewelers
*Members of the Excecutive Committee