Welcome to Red Bank RiverCenter. We work to make Red Bank the people’s choice to live, work, play, dine and shop. To accomplish this, we promote local merchants, recruit new businesses, stage vibrant downtown events, and beautify our streetscapes.
We are a 501(c)(3) non-profit formed in 1991 to manage Red Bank’s Special Improvement District. The district was formed that same year by new legislation enacted by the NJ State Legislature to help New Jersey’s many historic downtowns to survive in the face of competition from rapidly expanding shopping malls, big-box discounters, and economic recession. Since that time, we have transformed Red Bank from a town dubbed “Dead Bank” in the press to one they now call a “cool little town”--an arts, dining, and shopping destination for tens of thousands of people each year.
Our versatile staff and strategic programs are funded by a special assessment paid by owners of commercial property inside the SID and by funds that we raise through special events, donations and grants. Under the direction and oversight of the downtown stakeholders that fund us, we maintain a thriving downtown hub that serves Red Bank's residents and attracts visitors from across the state and beyond. Many of our events are so successful that we are able to make generous donations to charitable organizations that serve Red Bank’s most vulnerable including the Parker Health Clinic, Lunch Break, Red Bank Fire Department, Red Bank Public Library, Monmouth Day Care Center, Riverview Medical Center, and many more.
Longtime peninsula resident, Laura Kirkpatrick joined the RiverCenter team in 2018 to help bolster its many public programs and events while encouraging locals and visitors to make Red Bank their go-to destination for shopping, dining, cultural pursuits, and professional services. Laura is an accredited communications professional with more than 30 years of public relations and marketing experience in the public and private sectors. Her resume includes leadership roles in the Monmouth County communication & tourism interests where she was the media spokesperson, established the county’s social media presence and policies, and produced an award-winning cable television show. She was also the Public Information Officer for the Monmouth County Park System where she led a diverse marketing and information program for nationally ranked golf courses and more than 30 diverse park and recreation areas. She has also worked in retail and the food service industries. In her off-time, Laura is an adjunct professor of marketing at New Jersey City University and, in the warmer months, Laura can be found on the beach in Sea Bright spending time with family and friends.
Eileen Kennedy has more than 25 years’ experience in marketing, communications, and general business management of non-profit and for-profit organizations. She joined the RiverCenter staff in January 2014 as operations manager. In this part-time role, she handles daily financial operations and reporting, service contracts, and grant writing for the RiverCenter office. She also handles special projects requiring research, writing, and presentation skills. Since coming on board she has reorganized the manual and electronic filing systems, done the research needed to launch a new mural program in Red Bank, and works with the Executive Director on improving processes, procedures, and compliance. Her role is to make things run smoothly behind the scenes so the other staff can focus on the work of keeping Red Bank the vital downtown it has become.
Board of Trustees
Red Bank River Center is governed by a board of trustees who oversee our small but versatile staff. The board of trustees comprises business and property owners in the self-improvement district, members from other Red Bank community partners, and a few Red Bank residents appointed by the mayor.