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What does RiverCenter do?

RiverCenter works to keep downtown Red Bank a clean, beautiful and vibrant place for residents, business and property owners, and visitors. To that end, RiverCenter:

  • Helps recruit new businesses to fill commercial vacancies in town
  • Helps new businesses navigate the various start-up procedures in town
  • Promotes Red Bank businesses through special promotions like Restaurant Week, Girls Night Out, and the Red Bank Wedding Walk
  • Promotes the Red Bank business community through e-newsletters, website, Facebook, and traditional advertising campaigns
  • Holds events like the Red Bank Classic 5K, Red Bank Oktoberfest and the Red Bank Town Lighting with Holiday Express to bring thousands of people into town and raise money for local charities
  • Oversees the Red Bank BroadWalk seasonal pedestrian plaza
  • Funds and implements capital improvements like the Broad Street and Monmouth Street streetscape projects and the landscaping and seating improvements in front of Borough Hall.
  • Keeps the sidewalks litter and weed free with sidewalk maintenance personnel and keeps them beautiful through its successful
  • Horticulture program, a collaboration between RiverCenter, the borough, and local garden club volunteers that installs and maintains displays of attractive flowers and plants throughout the district.
  • Creates a festive atmosphere to attract shoppers during the holiday shopping season by funding and maintaining decorations, lights, and activities in town. During the summer months, it runs the StreetLife program, which hires local musicians and visual artists to entertain passersby on downtown streets.
  • Works with its members and local elected and appointed officials to create a more business-friendly environment in town.